Lidl Hungary

Established in 2004, Lidl Hungary is the market leader in Hungary in the FMCG retail sector. Its headquarters is based in Budapest, Hungary. The company is a sales division of the German discount retailer chain, Lidl. 

Presently, the firm operates 191 stores across the country and an e-commerce platform as well. Lidl Hungary opens at least 5 more stores each year. 

In the financial year 2021, Lidl Hungary achieved a turnover of €2.49 billion and currently employs more than 8,600 people. The retailer achieved double digit growth as its operating profit increased by 11% and profit after tax by 17%. According to Trademagazin, Lidl Hungary outperformed its competitors in the country. 

Moreover, the company has been named the top retailer in Hungary for the second time in a row by the local portal Trademagazin in 2021.  

Lidl Hungary offers a wide assortment of products under the following categories: 

• Savoury Grocery: canned food, pastas, rice, etc.
• Sweet Grocery: tea, cereals, chocolate, etc.
• Wine & spirits: wine, spirits, beer, etc.
• Drinks: juices, water, soft drinks, etc. 
• Dairy: cheese, milk, yoghurt, etc.
• Chilled & Fresh Food: fruits, meat, fish, etc.
• Frozen Food: meat, fish, ice-cream, etc.
• Household: air fresheners, detergents, disinfectants, etc.
• Personal care: body lotions, lipstick, shaving cream, etc. 

Brands such as President, Bjorg, Bordeaux, Prosecco, Yakitori, Basmati, etc, are endorsed by Lidl Hungary.  It is noteworthy that the firm caters for consumers with specific food needs as it also offers products such as gluten-free, vegan, vegetarian, salt-free, sugar-free, GMO-free and many others.  

Furthermore, the retailer developed its own brands under the following names (non-exhaustive list): 

• Hazank Kincsei: A line of products such as juices, sausages, pastas, etc.
• Belbake: A line dedicated to confectionery products. 
• Milbona: A line dedicated to dairy products. 

In addition, the business maintains the highest quality standards as it is certified by ISO 50001, ISO 9001:2015, Fairtrade, ASC, MSC, etc. 

Pertaining to its logistics solutions, Lidl Hungary operates 4 distribution centres and has a fleet of trucks to manage its deliveries. 

Concerning sustainability, the firm is reducing its carbon emissions by recycling its private label packaging and reducing food waste. 

Moreover, in 2019, Lidl Hungary expanded its local product portfolio by adding more than 70 products in its own brand Hazank Kincsei. 

In May 2021, the company launched its new digital loyalty program, Lidl Plus which consists of additional shopping benefits and discounts. Moreover, the app has functions such as digital receipts and a store finder as well. 

Additionally, in May 2021, the business was ranked 1st in Trade Magazin’s retailer ranking and as well as in GFK’s market share report with 15% share. 

Furthermore, in January 2022, Lidl Hungary inaugurated its largest logistics centre which measures 62,000 square metres. The new logistics centre can handle 200,000 pallets a month and can accommodate approximately 5,000 trucks.

It is noteworthy that the firm started using 100% renewable electricity in its branches, logistics centres and offices in January 2022. Moreover, Lidl Hungary is planning to install more solar panels in its stores. 

The company’s online shop can be accessed on: https://www.lidl.hu/