Lidl Ireland

Lidl is a German chain of stores owned by Schwarz Group. In 2000, Lidl opened its first store in Ireland. Renowned for its high quality products and low prices, Lidl enjoyed a favourable path towards success in the country. 

Indeed, Lidl grew rapidly, now operating 202 shops in Ireland. Furthermore, the chain was recognised as the Most Reputable Supermarket in Ireland in 2020. This is just one of the prizes won by Lidl Ireland. The well-known company won several gold, silver and bronze awards at the Irish Food Awards 2020. 

In 2021, 2 new stores were launched in Belfast and Holywood. 5 shops across the region were updated according to its modern ‘concept’ store designs which prioritises space and sustainability.

In the financial year 2021, Lidl Ireland achieved a turnover of €2.2 billion and it employed 6,000 people. 

Over 300 000 customers visit Lidl on a weekly basis.

Products in the following categories can be found at Lidl Ireland:

• Sweet Grocery: chocolates
• Savory Grocery: pet food, sauces, baby food, etc.
• Drinks: wine, beer, spirits, etc.
• Chilled & Fresh Food: fruits, vegetables, meat, poultry, etc.
• Personal Care: baby care, fragrances, hair care, etc.

The range also caters for gluten-free, vegan and organic items. In fact, many of its products hold certifications such as Euro Leaf, GMO-free, Fairtrade, etc. 

Brands such as Orlando, Lupilu, Rally Manor, etc. are available at the different stores. 

Most recently, Lidl Ireland launched its own brand of craft beers. These premium drinks can be found in all its stores. This new range was created alongside 4 Irish Independent breweries such as Porterhouse Brewery and White Hag Brewery. The idea behind this is to support the local hospitality sector which is struggling due to the covid 19 pandemic. 

In January 2023, the business announced that it invested €1 billion in Irish agri-food businesses in 2022. It is noteworthy that around €682 million went towards products for its Irish stores and €318 million worth of Irish food and beverages was exported to its outlets in other countries. 

Regarding logistics, Lidl Ireland owns 3 distribution centres countrywide. A new regional distribution hub in Mullinger is supposed to be operational in 2022.

In connection to supporting the local community, Lidl Ireland is known for taking various measures. For instance, 70% of its products are supplied by Irish farmers and producers. 

Other sustainable actions include the creation of Pollinator-friendly stores in Ireland.