Lidl Netherlands

Lidl, a German chain owned by Schwarz Group, launched in the Netherlands in 1997. Nowadays, the chain operates 432 supermarkets in the country. Lidl Netherlands controlled 10.5% of the retail market in 2017. 

In 2016, the company launched its online shop. Prior to that, Lidl Netherlands used to sell wine, travel and photography-related products online.

In 2020, Lidl Netherlands launched Lidl Zero, an eco-friendly store which is solar-powered and produces all the energy needed for the shop to properly operate. 

Lidl Netherlands provides products in the following categories:

• Sweet Grocery: bread, cake, snacks bars, etc.
• Savoury Grocery: products such as olive oil and potato chips
• Drinks: red wine, beer, sparkling wine, etc.
• Chilled and Fresh Food: fruits, vegetables, cold cuts, etc. 
• Dairy: milk, yoghurt, butter, cheese, etc. 
• Personal Care: baby care, skin care, face care, etc.
• Household: detergents and softeners,etc. 

Some of the brands offered are Formil, Purina, Senseo, Floralys, Dove, etc. 

Lidl Netherlands also has a range of products under Lidl’s own labels which consists of around 1800 references. Products are cheaper by up to 40% compared to branded items.

Lidl Netherlands offers products from the following private labels:

• Fairglobe
• Vemondo
• Bio-organic

In addition, Lidl Netherlands also supplies organic products. Initially the organic products were being marketed under Biotrend and actually it is known as Bio Organic following the growing demand for organic products.

For the food items, Lidl has a distribution warehouse in Weert of 52000 m2. The storage facility is segmented into bulk storage, high bay, cold store, deep freeze and waste disposal zone.

Pertaining to logistics, Lidl plans to lease a 58000 m2 facility from Delin Capital Asset Management. The new centre will also cater for non-food items in the Netherlands. 

Lidl Netherlands is concerned about the welfare of people. In respect to this, the chain has stopped selling energy drinks to children under the age of 14 years old. The firm has also announced that by 2022 no cigarettes and tobacco products will be sold in its stores.

Lidl Netherlands’s online shop can be accessed on www.lidl-shop.nl