Lidl Poland

Lidl Poland is a discount retailer chain which was established in 2002 by Josef Schwarz. Its headquarters is based in Jankowice, Poland. The company is a subsidiary of the family-owned multinational retail group, Schwarz Group. 

Presently, the business operates 800 stores and 9 offices across the country as well as an e-commerce platform. 

In the financial year 2021, Lidl Poland achieved a turnover of € 5.2 billion and currently employs more than 25,000 people. Moreover, the firm reported an increase of 9.98% in revenue in 2021. 

It is noteworthy that the company’s logistics centre in Kaluszyn won the CIJ Award in the category Leading Green Warehouse Development by the Commercial & Investment Journal Magazine. 

Additionally, the enterprise offers a wide assortment of products in the following categories: 

• Chilled & fresh food: meat, seafood, ready meals, etc. 
• Frozen: sausages, waffles, bacon, etc. 
• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Dairy: milk, cheese, yoghurts, etc. 
• Drinks: fizzy drinks, juices, energy drinks, etc. 
• Wine & spirits: wines, beers, whiskeys, etc.  
• Personal care: soaps, lip balms, deodorants, etc. 
• Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as Lays, Coca Cola, Jacobs, President, Bjorg, Prosecco, Bordeaux, etc, are endorsed by the firm. Besides, Lidl Poland also caters for consumers with specific food needs by providing organic, natural, vegan, vegetarian and many other products. 

Furthermore, the retailer developed its own brands under the following names which are as follows (non-exhaustive list): 

• Argus: A line dedicated to a variety of beers. 
• Bellarom: A line of roasted coffee beans. 
• Lupil: A line dedicated to baby products. 
• Esmara: A line of female clothes, shoes and accessories. 

In addition, Lidl Poland maintains the highest quality standards as it is certified by GRS, Rainforest Alliance, Hohenstein, etc. 

Pertaining to its logistics solutions, the business operates 11 distribution centres which have cooling systems with natural cooling agents only. Moreover, Lidl Poland has a fleet of vehicles to ensure its deliveries. Regarding its online deliveries, the firm partnered with DPD and Inpost.

With regards to sustainability, Lidl Poland is reducing the use of plastic in its own brand packaging. 

Lidl Poland announced that it will open its large format supermarket with an area of 2,000 square metres in the most modern shopping complex in Koszalin in 2022. 

Moreover, the business entered into an agreement with an energy seller which guarantees 100% renewable energy origin in order to operate 100% on green energy in 2022. 

Furthermore, in May 2022, the company joined forces with Sushi Tokyo to test its products in the chain stores. 

The company’s online shop can be accessed on: https://www.lidl.pl/