Lidl Sweden

Lidl Sweden is a discount retailer chain which was established in 2003 by Josef Schwarz. Its headquarters is based in Jarfalla, Sweden. The company is a subsidiary of the family-owned multinational retail group, Schwarz Beteiligungs.  

Presently, the retailer operates 203 stores across the country and an e-commerce platform as well. 

In the financial year 2021, Lidl Sweden achieved a turnover of € 1.3 billion reporting an increase of 12.8% as compared to the previous year. Currently, the business employs over 5,000 people. 

It is noteworthy that the company was awarded the title “Sweden’s Best Retail Chain” in the grocery store category in 2020. 

Furthermore, the enterprise offers a wide assortment of products in the following categories:

• Savoury Grocery: canned food, pastas, rice, etc.
• Sweet Grocery: tea, cereals, chocolate, etc.
• Wine & spirits: wine, spirits, beer, etc.
• Drinks: juices, water, soft drinks, etc. 
• Dairy: cheese, milk, yoghurt, etc.
• Chilled & Fresh Food: fruits, meat, fish, etc.
• Frozen Food: meat, fish, ice-cream, etc.
• Household: air fresheners, detergents, disinfectants, etc.
• Personal care: body lotions, lipstick,shaving cream, etc. 

Brands such as Lays, Coca Cola, Nutella, President, Bjorg, Prosecco, Bordeaux and many others are endorsed by Lidl Sweden. Besides, the retailer also offers vegan, vegetarian, organic, gluten-free, lactose-free, sugar-free and many other dietary products in its portfolio. 

Moreover, the business developed its own brands under the following names: 

• Lupilu: A range of baby food, diapers, kid’s clothing, etc. 
• Parkside: A range of batteries for all tools. 
• Silvercrest: A range of household and kitchen appliances. 

In addition, the firm maintains the highest quality standards as it is certified by MSC, UTZ, Fairtrade, Rainforest Alliance and many others. 

Pertaining to its logistics solutions, the retailer operates its own warehouses and has a fleet of temperature controlled vehicles to manage its deliveries. 

Furthermore, in 2019, Lidl Sweden was certified as the world’s first zero CO2 grocery store. 

In 2020, the firm announced that it will be electrifying its vehicle fleet in collaboration with the Swedish transport company, Einride.  

In addition, in 2021, a new head office was inaugurated in Barkarbystaden in order to intensify competition and promote growth in the Swedish market. In the next year in 2022, Trioworld in collaboration with Lidl Sweden launched the first post-consumer recycled food packaging for the frozen category. 

Concerning sustainability, Lidl Sweden reduces its carbon footprints by recycling all its packaging materials and using charging stations and solar cells in its business operations. 

With regards to the community, the enterprise became the main sponsor of the Swedish Ice Hockey Association in a five year agreement. 

The company’s online shop can be accessed on: https://www.lidl.se/