Lidl Switzerland

Established in 2009, Lidl Switzerland is a discount retail chain with an increasingly dense presence in the Swiss market. Its headquarters is based in Thurgau, Switzerland. The company operates as a subsidiary of the family-owned multinational retail group, Schwarz Group. 

Presently, the firm operates 160 stores across the country and an e-commerce platform as well. 

Lidl Switzerland achieves an annual turnover of around € 462 million and employs more than 4,500 people. 

It is noteworthy that the firm gained recognition through the Swiss Logistics Award for its sustainable logistics solutions. Moreover, it was also awarded the “Digital Marketer of the Year 2020” Award by IAB Switzerland. 

Furthermore, the company offers a wide assortment of products in the following categories: 

• Sweet Grocery: coffee, cake, snacks bars, etc.
• Savoury Grocery: olive oil,  potato chips, pasta, etc. 
• Wine & spirits: red wine, beer, sparkling wine, etc.
• Drinks: water, juice, soft drinks, etc. 
• Chilled and Fresh Food: fruits, vegetables, cold cuts, etc. 
• Frozen: meat, seafood, ready meals, etc. 
• Dairy: milk, yoghurt, butter, cheese, etc. 
• Personal Care: shampoo, body lotions, face wash, etc.
• Household: detergents, air fresheners, disinfectants, etc. 

Brands such as Heineken, Quaker, Nestle, Ariel, Pampers, Lenor, Ajax and many more are endorsed by the firm. Besides, its portfolio also covers vegan, vegetarian, bio, organic, lactose-free and many other specific products. 

Moreover, the firm has developed its own brands under the following names (non-exhaustive list): 

• Harvest Basket: This line is dedicated to frozen potato fries. 
• Trattoria Alfredo: This line includes frozen pizzas. 
• Milbona: This line is dedicated to dairy products. 

In addition, the business maintains the highest quality standards as it is certified by Gemma Bio Suisse, Fair trade, Rainforest Alliance, UTZ and many others. 

Pertaining to its logistics solutions, Lidl Switzerland operates its own distribution centres and a fleet of trucks to conduct its deliveries. 

With regards to sustainability, the retailer reduces its CO2 emissions by reducing plastic packaging in its products. Besides, Lidl Switzerland has been able to achieve a 37% plastic reduction in its yoghurt range.  

It is noteworthy that the company achieved an increase in sales of its organic products by 20% in 2021 as compared to 2020. As a result, the retailer is expanding its organic range by including milk, cheese, eggs and as well as Bruder Hahn products. Besides, there are now over 300 organic products available on the shelves of the stores. 

Additionally, in April 2020, the company introduced a meat-free section and expanded its range of vegetarian products, dairy-free milk, vegan meat and yoghurt alternatives. 

Furthermore, since the firm opens 10 to 12 stores each year and needs more storage space, it inaugurated a new fruit and vegetable warehouse in November 2021. 

In February 2022, Lidl Switzerland partnered with Swiss Researchers to create packaging made of fruit and vegetable peels in order to reduce plastic use and food waste.  

Moreover, the firm partnered with Datwyler to install its cabling solutions at its self-service checkouts in all its stores. 

Currently, the business provides 40% of its freight transport using alternative fuels and is hoping to supply all of its stores without fossil fuels by 2030. 

The company’s online shop can be accessed on: https://www.lidl.ch/de/lidl-online