Groupe Provencia France

Established in 1963 by Fernand Ghigou, Groupe Provencia France is a chain of independent franchise stores. Its headquarters is based in Annecy, France. The company operates as a subsidiary of the French multinational retail corporation, Carrefour Group. 

Presently, the business operates 34 Carrefour Market supermarkets and 6 Carrefour-branded hypermarkets. Moreover, Groupe Provencia France also manages an e-commerce site and an online butcher shop as well. 

In addition, Groupe Provencia France achieves an annual turnover of € 277 million and 45% of its turnover is made by fresh produce and fruits and vegetables. Currently, the business has a dedicated workforce of over 1,400 people. 

It is noteworthy that the enterprise was elected for the 7th consecutive year as the best brand for Regional and Local products in 2022. 

Additionally, the retailer offers a variety of products in the following categories: 

• Dairy: cheese, eggs, yoghurt, etc. 
• Chilled & fresh: fruits, vegetables, meat, etc. 
• Drinks: fruit syrup, water, juice, etc. 
• Frozen: sausages, waffles, bacon, etc. 
• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Wine & spirits: wines, beers, whiskeys, etc.  
• Personal care: soaps, lip balms, deodorants, etc. 
• Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as La Vache qui rit, Soupline, Xtra, Heineken, Milka, Capri Sun, President, Starbucks, Pampers, J&B, Colgate and many others are endorsed by the firm. Groupe Provencia France also offers organic, vegan and vegetarian products. 

Moreover, the retailer launched its own brand under the name “Provencia” which is an aperitif range. 

Pertaining to its logistics solutions, Groupe Provencia France operates its own distribution centre and a fleet of vehicles is available to ensure deliveries. For online deliveries, the click & collect service is available in the stores. 

Concerning sustainability, the firm partners with more than 320 local producers and manufacturers in order to reduce its greenhouse gas emissions.

With regards to the community, Groupe Provencia France set up an aid program during the Covid to help its suppliers in 2020. 

Moreover, in 2021, the firm announced that it will be creating drives at its stores and will expand the Carrefour Market in Gresy-sur-Aix which will become the largest Carrefour Market in France. 

The company’s online shop can be accessed on: https://provencia.shop/