Makro Netherlands

Established by SHV Holdings in 1968, Makro Netherlands is a chain of cash & carry stores which distributes food and non-food products. Its headquarters is based in Amsterdam, The Netherlands. The company is a sales division of the German multinational company, Metro AG.

Currently the business operates 17 branches distributed in different parts of the country and manages an e-commerce platform as well. Makro’s clientele includes the catering industry, hospitals, care centres and the military as well. 

Makro Netherlands achieves an annual turnover of €800 million and employs over 3,500 people. Moreover, in 2019, the wholesaler had a market share of 5.3% in the Netherlands.  

It is noteworthy that the foodservice gained recognition through the best marketing award with Dish in 2020. 

Moreover, the company offers a large variety of products in the following categories:

• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, deodorants, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 
• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: sandwiches, pastries, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 

Brands such as L’Oreal Paris, Gillette, Arla, President, Philadelphia, Dr. Oetker, Oreo, Knorr, Lipton, Nescafe, Lavazza and many others are endorsed by the firm. 

Makro Netherlands offers a variety of products under its own brands which are known as (non-exhaustive list):

• Metro Professional: A range of sustainable kitchen aids.  
• Metro Chef: This brand consists of products such as meat, fish, pasta, rice, etc. 
• Rioba: This brand consists of products such as tea, coffee, brownies, etc. 
• Aro: A brand consisting of products such as milk, cheese, eggs, etc. 

Makro Netherlands maintains the highest quality standards as it is certified by HACCP, ISO 9001, ISO 22000, ISO 26000 and ISO 50001. 

Pertaining to its logistics solutions, the wholesaler operates its distribution centre and a fleet of vehicles is readily available to ensure deliveries. 

In December 2020, the company decided to temporarily stop the sale of non-food products showing its solidarity towards the country. The decision was taken along with the CBL as Makro wishes to focus on supporting the food industry. 

Moreover, in 2021, Jumbo Netherlands collaborated with Makro Netherlands to sell part of the latter's business-focused range on its website. About 1,000 SKUs from Makro will be exclusively added on Jumbo’s website. 

In February 2022, the foodservice partnered with Slimstock Inventory Optimisation to future-proof its supply chain. 

Concerning sustainability, the business reduces its carbon footprints by purchasing more organic and responsible products. Moreover, Makro also promotes the recycling of plastics. 

The company’s online shop can be accessed on: https://www.makro.nl/