Metro Hungary

METRO Cash & Carry Hungary, operating as METRO Kereskedelmi Kft., is a leading international wholesaler in Hungary, specializing in the non-specialized wholesale of food, beverages, and tobacco products. Established in 1993, it was the first international wholesaler to enter the Hungarian market, part of the global METRO Group headquartered in Germany.

The company manages a network of 13 wholesale stores across Hungary, located in key cities including Budapest, Budaörs, Debrecen, Szeged, Pécs, Győr, and Miskolc. These large-format cash-and-carry outlets, typically exceeding 10,000 square meters, cater exclusively to professional customers such as HoReCa businesses (hotels, restaurants, catering), independent retailers, traders, and gastronomy operators. Access requires a membership card, ensuring a focus on B2B transactions with minimum purchase requirements.

METRO Hungary offers a comprehensive assortment emphasizing food, beverages, and non-food items tailored to commercial needs. Core categories include fresh produce, dairy, meat and poultry, bakery products, beverages (alcoholic and non-alcoholic), confectionery, and beauty & personal care products. Non-food selections cover household goods, cleaning supplies, and hospitality equipment, supporting diverse professional applications. The multichannel strategy integrates in-store shopping with delivery services and digital platforms like the METRO online portal for efficient ordering.

• Food & Beverages: Wide range of branded and private-label products for resale and gastronomy use.
• Beauty & Personal Care: Cosmetics, hygiene items, and professional care solutions popular in HoReCa.
• Store Features: Self-service format with bulk packaging, competitive pricing, and innovative concepts like fresh counters and seasonal promotions.

With headquarters in Budaörs near Budapest, METRO Hungary reported net revenues of approximately 575 million EUR in recent financials, reflecting strong market positioning. The operation employs between 1,000 and 4,999 staff nationwide, driving logistics, store operations, and customer service excellence.

As part of METRO AG's global network spanning 33 countries, the Hungarian division benefits from international expertise in supply chain management and sustainability initiatives. It prioritizes supplier partnerships, offering reliable invoice processing via digital portals and fostering growth for food and beverage manufacturers. METRO Hungary remains a key player in the wholesale sector, delivering value through quality assortments, logistical efficiency, and customer-centric innovations for the FMCG ecosystem.