Metro Romania

Metro Cash & Carry is a wholesaler which has been established in the year 1996 on the Romanian market. The headquarters is based in Timisoara, Romania. Customers are provided with a range of products as well as consulting services in each store of Metro. The company operates 30 stores, including 5 metro Punct stores which have a total sales area of about 190,000 square meters.

The firm’s products categories are as follows (non-exhaustive list) :

• Frozen
• Chilled & fresh
• Drinks

Metro offers a range of products under own brands which are known as:

• METRO Chef - Under this brand, products such as meat, eggs, fruits & vegetables, etc,.. are available.
• ARO - This brand covers all the daily needs at the lowest price possible. In fact, it consists of 700 food items and 200 non-food items.
• Fine Life - It is a range of more than 450 skus dedicated to almost all products categories.
• H-Line - This line is dedicated to the household and personal care category.
• Horeca select - Under this brand, both food and non-food products are available at lower prices.
• Rioba - This brand offers products such as coffee and syrups.
• Sigma - This line is dedicated to office supplies.

The company provides services such as offering customers cooking courses and gourmet consulting services through their specialists. Metro operates a high standard training center, the metro gastronomy academy hence allowing customers to improve their cooking skills. It is interesting to know that more than 7,500 customers have gained profit through this service.

Metro fulfills the EU standards by achieving the HACCP certificate.

As of November 2018,  In cooperation with the Belgian logistics developer Wdp the firm has been able to start its operations in a new distribution centre in Bucharest which measures 58,000 square meters. The distribution center comprises of both ambient and temperature control areas. 

From the period October 2015 to September 2016, the firm generated a total turnover of 904 million euros which rose by 2%. As for the financial year 2017 is concerned, the firm achieved a turnover of over 1 billion euros in the year 2017. The company employed 3906 people to work towards the goal of the business.

In fact the objective of the company in the year 2018 is to sell its real estate business and rent the premises to continue operations in Romania. The plot which is around 190,000 square meters is estimated at a value of 400-600 million euros.