Metro Russia

Metro Russia is a wholesaler which was established in 2000. Its headquarters is based in Moscow, Russia. Moreover, Metro Russia is owned by the German Multinational company, Metro AG. 

Currently, the business operates 93 wholesale stores in 51 regions of the country. Moreover, Metro manages an e-commerce platform as well. Metro Russia serves approximately 5 million customers in the Horeca and retail sector. 

In the financial year 2020, Metro achieved a turnover of € 3.7 billion and employed around 20,000 people. 

It is noteworthy that the firm gained recognition through the Top Employer Europe award in 2022. 

Furthermore, the company offers more than 35,000 references in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Taft, Always, American Bud, Lays, Alnatura, Sinker and many more are endorsed by the company. It is noteworthy that the firm also offers organic, bio, vegetarian and vegan products for consumers with specific food needs. 

Moreover, the company also offers products in its own brands which are as follows (non-exhaustive list): 

• Metro Chef: A brand of creams, butter, cheese, etc. 
• Aro: This brand encompasses almost all product categories. 
• Rioba: A brand dedicated to coffee. 

In addition, the enterprise maintains the highest quality standards as it is certified by MSC, GFSI, FSSC 22000 V.5.1, HACCP and many others. 

Pertaining to its logistics solutions, the firm operates its own distribution centres and has a fleet of temperature-controlled vehicles to manage its deliveries. 

Additionally, in March 2022, the Ukrainian subsidiary demanded the closure of the Russian Metro to the German parent company but the latter refused. Moreover, it has been reported that the company is still operating in Russia despite the ongoing war between Russia and Ukraine by reducing opening hours of the stores or paying salaries through international banks. 

It is noteworthy that the wholesaler created 4 apps, 2 for shopping and 2 for business which are known as Metro, Megustro, Metrockah and My Fasol. The Metro app has been installed by over 1 million people and also forms part of one of the more popular apps in Google Play. 

Concerning sustainability, the firm is committed to reduce its carbon footprints by providing more organic products on its shelves and reducing the use of plastic in its operations. 

The company’s online shop can be accessed on: https://online.metro-cc.ru/