Metro India

Established in 2003, Metro India is a chain of cash & Carry stores operating in the Indian market. Its headquarters is based in Bangalore, India. The company is a subsidiary of the German multinational company, Metro AG. 

Presently, the firm operates 31 wholesale stores under the banner Metro Wholesale and an e-commerce platform as well. 

Concerning its distribution channels, the business distributes its products to small retailers, hotels, restaurants, caterers, corporates, offices, SMEs, etc. 

In the financial year 2021, Metro India achieved a turnover of € 825 million and currently employs more than 3,000 people. Moreover, in 2020, the company held a market share of 6.1%. Concerning its e-commerce business, it grew by 5.7% in 2021 as compared to the previous year. 

It is noteworthy that the firm gained recognition through the Most Trusted Brands of India 2021 for Excellence in retail by CNBC TV18 and Marksmen. 

Furthermore, the company offers over 7,000 world-class products in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Easter, Aachi, Goldiee, Pushp, Dave, Amul, Nandini, Patanjali, MDH, Everest and many others are endorsed by the firm. 

Moreover, the enterprise developed its own brands under the following names (non-exhaustive list): 

• Aro: A range of basic products such as rice, oil, canned goods, etc. 
• Fine Life: This brand includes products such as canned goods, mixed vegetables, honey, etc. 
• Rioba: This brand is composed of products such as tea, coffee, juices, etc. 

In addition, Metro India maintains the highest quality standards as it is certified by HACCP, FSSC 22000, FSC, etc. 

Pertaining to its logistics solutions, the business operates its own distribution centres and has a fleet of vehicles to ensure deliveries. 

Concerning sustainability, Metro India works mainly with local producers and manufacturers to reduce its greenhouse gas emissions efficiently. 

With regards to the community, the business partnered with Colgate for a “save water” awareness programme in order to make water accessible for people in need. 

In addition, in 2020, Metro India launched its online platform which built a 3 million customer base. 

Furthermore, in 2022, the firm is planning to partner or sell its business with local business operations for $ 1.5 billion to $ 2 billion in order to accelerate its cash & carry business. 

The company’s online shop can be accessed on: https://www.metro.co.in/