Metro Serbia

Metro is a wholesaling chain which has been established in the year 2005 and is headquartered in Belgrade, Serbia. The firm is part of the Wholesale and Food Specialist Metro AG. Operating 9 cash & carry stores across the country, the company also provides a unique and modern day HoReCa center https://www.youtube.com/watch?time_continue=22&v=_w2SLMTNEIw.

The wholesaler offers a wide assortment of products under the following categories:

• Chilled & fresh
• Frozen
• Dairy
• Savory grocery
• Sweet grocery
• Drinks

The firm also provides its own brands which are as follows:

• Metro Chef - Under this brand, canned goods, olive oils, pastas, etc,.. are available.
• Metro Professional - Gastro equipments for cooking purposes are sold under this name.
• Metro Premium - This line includes products such as cheeses, olive oil, beef, etc…
• Aro - This brand offers a portfolio of around 1500 SKUs which consists of the basic needs of a consumer.
• Rioba - Under this brand, products such as coffee and cakes are sold.
• Sigma - This brand is especially dedicated to office products.
• Tarrington House - It includes household products such as tablewares and home textiles.

Since the company fulfills the quality standards, it has achieved certificates such as HACCP (Hazard Analysis Critical Control Point) and IFS (International Food Standard). Metro Serbia has small and medium traders as customers.

The firm conducts its deliveries through a fleet of trucks. Its client base covers hotels, restaurants, bars, small shops and many more.  

In the financial year 2017/2018, the company achieved 205 million Euros in terms of turnover. The firm has a dedicated entrepreneurial team of 1257 employees working towards the ultimate goal of the business.