Metro Slovakia

Metro Slovakia is a wholesaler which was established in 1998. Its headquarters is based in Ivanka pri Dunaji, Slovakia. Metro Slovakia is a sales division of the German Multinational company, Metro AG. Moreover, the Slovakian subsidiary was one of the first countries within the Metro Network to establish a delivery service for its customers.

In addition, the company organises interactive cooking training classes through its highly valued Metro Retail Academy program and HACCP training. 

Presently, the business operates 6 wholesale stores across the country and an e-commerce platform as well. Moreover, concerning its distribution channels, it provides its services in the retail as well as in the HoReCa sector. 

In the financial year 2021, Metro achieved a turnover of € 420 million and currently employs more than 1,000 people. 

It is noteworthy that the company received the “Fair Player in the Market” award by Bona Slovakia in 2016. 

Furthermore, Metro Slovakia offers around 33,000 references in the following categories: 

• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Wine & spirits: wine, spirits, beer, etc.
• Drinks: juices, water, soft drinks, etc. 
• Dairy: cheese, milk, yoghurt, etc.
• Chilled & Fresh Food: juice, meat, desserts, etc.
• Frozen Food: meat, fish, ready-meals, etc.
• Personal care: makeup, perfumes, shampoo, etc. 
• Household: detergents, candles, fragrances, etc. 

Brands such as Rajo, Lipton, Vitana, Lumarkt, Nestle, Jacobs, Nescafe, Lindor, Milka, Mentos, Pepsi, Ariel, etc, are endorsed by the firm. Besides, the company also caters for consumers with specific food needs as there is a selection of organic, vegan, vegetarian and many other products. 

Moreover, the company developed its own brands under the following names (non-exhaustive list): 

• Metro Chef: This brand includes products such as fruits, dried fruits, vegetables, etc. 
• Aro: This brand includes products such as vegetables, yoghurts, canned goods, etc.  
• Rioba: This brand is dedicated to a line of coffee. 

In addition, the business maintains the highest quality standards as it is certified by IFS, HACCP, BRC, etc. 

Pertaining to its logistics solutions, Metro Slovakia operates its own distribution centres and a fleet of temperature-controlled vehicles is readily available to manage its deliveries.  

Concerning sustainability, the firm protects the environment by favouring local suppliers in order to shorten the supply chain. Moreover, Metro Slovakia is working towards removing PVC from packaging materials by replacing it with certified TetraPack. 

Furthermore, the wholesaler started using Dish.co, a central platform on which Makro bundles its digital solutions. The platform takes care of Metro Slovakia’s website design, setup, widget for Home Page and management of guest reservation data. 

The company’s online shop can be accessed on: https://sortiment.metro.sk/