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Metro Turkey
Metro is a German chain of cash & carry stores which started operating in Turkey in 1990. Nowadays, there are 37 cash & carry stores operating under the Metro banner.
Metro Turkey offers a range of products in the following categories:
- Savory Grocery: pasta, snacks, sauces, oil, flour, spices, canned food, etc.
- Sweet Grocery: chocolate, candy, coffee, honey, etc.
- Drinks: wine, champagne, spirits, etc.
- Dairy: cheese, eggs, cream, butter, etc.
- Chilled & Fresh Food: meat, poultry, charcuterie,etc.
- Frozen Food: vegetables, fruits, ice cream, fish, pastries, meat, ready-meals, etc.
- Personal Care: body care, hygiene, face care, hair care, etc.
- Household: cleaner, degreaser, bleach, etc.
Metro Turkey provides organic products.
Metro Turkey also offers products from its own labels which include (but not limited to):
- Fine Food Finestro: a product line that includes duck breast filets, beef, chicken, etc.
- Rioba: Under this brand, products such as lime juice, spray cream, espresso whole beans, etc. are sold.
- Sigma: Marking machines, chairs, folding bags, etc. are available in this brand.
- METRO Professional: The products that are available in this brand are tables, hand dryers, blankets, etc.
- Tarrington House: a range of kitchen equipment
Suppliers wishing to work with Metro Turkey must be BRC, IFS and FSSC 22000 certified. Moreover, in the case of non-food items, they must have the BRC-Consumer Products certificate.
Independent bodies regularly carry out audits to ensure that the suppliers conform with the guidelines and regulations established by Metro Turkey.
For 2020, Metro Turkey is sourcing products for the personal care category such as hair care, hygiene, skincare, oral care, etc. The company is also focusing on products such as organic shampoo, liquid soaps, shower gels, toothbrushes and vegan personal care products.
Metro Turkey is looking for suppliers that provide branded items and those who can provide products for private labels.
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