EUROBRANDS Germany - your go-to German wholesale supplier of branded foods. On the market since 2007! We've been successfully operating exclusively in Germany for 20 years already - proof of our unbreakable stability, top-tier reputation, and flawless processes.

We're dynamically growing, constantly expanding our portfolio: dozens of top European brands, regular assortment updates and new items. Office in Germany, Cologne. Warehouses in Germany, Troisdorf.

Over 250 brands, more than 100,000 SKUs.

What we supply wholesale:

World-famous confectionery and sweets: Mars, Ferrero, Nestlé, Storck, Lindt, Ritter Sport, Mondelez (Milka, Oreo, Toblerone, and more), Haribo, Trolli, Katjes, Wrigley, Chupa Chups, Loacker, Lambertz, Leibniz, Lotus, and many others.

Cold and hot beverages: Capri-Sun, Red Bull, Mars drinks, Starbucks, Alpro, Weser Gold, Rauch, Granini, Müller, Jacobs, Nescafé, Illy, Tassimo, Suchard Express, Yogi Tea, Twinings.

Sauces, dry breakfasts and snacks: Heinz, Hela, Barilla, Tabasco, Kellogg’s, Kölln, Pringles, Lay's, Intersnack, Lorenz.

Household chemicals: Ariel, Persil, Frosch, Fit, Erdal.

Frozen products (our powerhouse expertise)

A dedicated deep-frozen line: vast selection of ice cream and desserts from iconic brands like Ferrero, Mars (Snickers, Twix, and more), Mondelez (Daim, Oreo, Toblerone, Milka), Langnese, Landliebe; frozen cakes from brands like Coppenrath & Wiese, Almondy; frozen fast food from Dr. Oetker, Wagner, McCain, and much more.

Who we power:

We partner with supermarket chains, wholesalers, distributors, online stores, kiosks, plus large and small private shops. We nail large, medium, and small wholesale with equal confidence tailoring assortment and terms to your business format.

Why EUROBRANDS?

• Rock-solid factory partnerships: smart sourcing, top quality and delivery discipline - the keys to our multi-year success in Germany.
• Stability and accountability: a pro team with deep expertise.
• Lightning-fast logistics from our German warehouse with predictable timelines.
• Personalized edge: custom assortment solutions, killer deals, and loyalty discounts for long-term partners.

EUROBRANDS - deliveries you can bank on. Contact us and we'll send the latest price list, stock availability and the perfect collaboration model for your sales setup.

From trends to our favourite influencers, our products are inspired by all our BC Babes. Developed exclusively in-house, Beauty Creations delivers products for everyone!Beauty Creations is founded by our CEO Esmeralda Hernandez; an innovator and creator behind this fast growing beauty company, along with parent company Bebella Cosmetics. Growing up with a single parent mother her career began at a young age. Esmeralda started working with her mother at the swap meets at age 12 and by age 15, she was running her business in the perfume and hair industry. She realized that her true passion was in beauty. Being Latina woman in business she saw that there was a market that was being neglected. Her experience of working at the swap meets, she saw that the demand for beauty at an affordable cost was being missed. Coming across people who had the same love for beauty but unable to afford luxury she cultivated a line that was created with quality, without breaking the bank. Beauty Creations was made to be a line as CEO, Esmeralda says “ selling her oranges to everyone” changing the market, by allowing Beauty Creations to be accessible to everyone.We will continue to redefine the beauty industry one product at a time through inspiration, creation and passion. Currently, our products are cruelty-free with a line expanding from Eyes, Lips, Face, SKIN, hair tools, vanities and Exclusive Collections. We want our BC babes to feel inspired, and have the freedom to express their inner girl boss attitude. This is just the beginning for Beauty Creations, we hope you can enjoy this ride with us because we aren’t stopping.

Synek Med is a Romanian manufacturer of hygienic products, specializing in private label production for leading European retailers such as Lidl and Carrefour. Alongside private label partnerships, we successfully market our own brand across major retail chains including REWE, Penny, Kaufland, and DM. Our focus is on SAP-based technology, consistent quality, and cost-efficient solutions that meet European standards.

Dear future Partner,

It is nice to introduce my company for you to see why it is worth to connect with us. 

We provide solutions for chilled salads (with meat, fish, vegetables), canned pastes (fish and vege) and ready meals.

You can pick from our Brand's variety of products as well as talk about private label solutions. 

We assist you from development till the very last step of sales store

Take a glimpse at what we have on our website:

https://dega.pl/firma/o-firmie

Let's talk and cooperate!

We are a Spanish family business specializing in the production and sale of frozen ready meals. Our quality and innovation have made us a leader in the industry in Spain.We control all raw materials, product selection processes, and gastronomic appeal to guarantee culinary quality and the ability to keep products intact until they reach the consumer.

We are a Bulgarian fruit and vegetable processor based in Southwestern Bulgaria, with a seasonal capacity of around 4,000 tons. We specialise in high-quality peaches in syrup, available in multiple packaging formats, alongside preserved apricots, cherries, and roasted peppers. Raw materials are sourced from Bulgaria and neighbouring countries, ensuring consistent quality. Our peaches are supplied exclusively from Greece, allowing us to offer premium products at competitive prices tailored to diverse market needs.

By Veira is part of the Maria Nila Group, founded in 1999, and has been partnered with L Catterton, the global consumer-focused private equity firm backed by LVMH, since 2023.

By Veira delivers high-performance, sustainable haircare designed to achieve professional results at an accessible price point. The brand combines proven efficacy with strong ethical standards, holding certifications from PETA and B Lab(B Corp).

The portfolio is built around six targeted care lines, making it easy for customers to find the right solution for their hair needs: Repair, Moisture, Silver, Curl, Volume, and Scalp Care, complemented by a growing styling and leave-in collection and a pipeline of exciting innovations.

A key strength of By Veira is its fully integrated innovation and production model. Located in the south of Sweden is the heart of the Maria Nila and By Veira operation - our own custom-built production facility, enabling fast, scalable innovation without compromising on quality.

Every step of the process is handled in-house, from development to manufacturing, ensuring full control over quality, sustainability, and speed to market. Production adheres to the highest industry standards, including Good Manufacturing Practice (GMP) and ISO 22716 certification.

The factory itself is designed to push sustainable beauty forward. It features solar panels capable of generating energy equivalent to powering 60 households, a water recycling system used throughout production, and circular air condensation technology to minimize environmental impact.

By Veira is built to meet the growing global demand for clean, effective, and value-driven haircare, combining professional performance, responsible production, and scalable innovation.

Our story begins in 1975 at the heart of Helen Dean’s kitchen, in the small town of Huntly, North East Scotland. It was here that Helen first created her delicious traditional shortbread, and her friends and family loved the ‘melt in the mouth’ sensation. Her husband Bill, a Drum Major, thought it was so delicious he decided to use Helen’s baking to help raise funds for the local Huntly pipe band.

Their touring helped spread her shortbread’s fame far and wide, and soon, the aroma of home baking would fill the town as Helen established her own small bakery to meet demand.

In the 70s Corrado di Marco began his research to create products that combine taste, naturalness and well-being. In 1981 Pizzasnella was born, the mix of wheat and soy-based flours that allows you to create a long leavening pizza, without added fats and sugars. In 2001, he invented Pinsa Romana.

We are a group that strives for excellence, where each winery targets a specific market segment and price range, with a unique identity and value proposition:

- ENATE, DOP Somontano (https://www.enate.es/en/): Our flagship since 1991. The beginning of a dream that managed to make its way among the great names in wine, thanks to a firm commitment to quality and its link with the world of art.

- LAUS, DOP Somontano (https://www.bodegalaus.es/en/): The latest winery to join the group, complementing our range of wines in the convenience consumption range with fresh, straightforward wines offering excellent value for money.

- Las Moradas de San Martín, DOP Vinos de Madrid (https://lasmoradasdesanmartin.es/en/): More than a winery, Las Moradas is an author's project, dedicated to recovering the centuries-old Grenache vines in the Sierra de Gredos as well as forgotten white varieties such as Albillo Real.

High quality products, with high % of Arabica and mild roasting are our main proposition. Our core business is HoReCa but we recently started leveraging our experience and know how to provide solutions also for Retail, Vending and OCS in all the formats: beans, grounded, capsules.We are Patented supplier of his serene highness the sovereign Prince of Monaco and Partner of Eataly for coffee products under their own brand.Our mission is to bring a smile to every customer, blending the history and the future of coffee

We 're focusing in supplying production wide range of poultry for the foodservice, retailers and manufacturing sectors. Products such as kebab meats, skewers, fresh chicken fillets and leg meat in MAP 

Herman Desserts is a Belgian company specializing in chocolate mousses, bavarois, and puddings made with real ingredients and a strong focus on clean-label products. With more than 35 years of experience, the company is a trusted name in the Benelux dessert aisle, proudly promoting traditional Belgian desserts. Following a successful acquisition and capital investment, Herman Desserts is now ready to accelerate its export growth and bring authentic Belgian dessert traditions to the rest of Europe.

Etra Caffè is a dynamic Italian company specializing in single-serve coffee capsule systems. It combines solid experience and knowledge of coffee with advanced capsule technology and continuous research and development of materials to offer increasingly sustainable next-generation solutions.

Etra Caffè was founded on the strong experience of the Zappella family, from whom it inherited industry expertise, a drive for innovation, and the know-how that today leads the company to consistently pursue high coffee quality standards, together with excellent product performance.

The company is headquartered in Osio Sotto, Italy, where, in addition to offices and research laboratories, there is a state-of-the-art production facility.

For Etra, the coffee capsule represents the beating heart of its ecosystem. In addition to owning its own closed system, the Galileo System, the company offers various compatible capsule solutions, both in aluminum and in bagasse—a patented capsule made from sugarcane residues, suitable for home composting and therefore 100% sustainable.

The Galileo System includes 8-gram PLA capsules, a plant-based bioplastic, compatible with the Etra Lumina coffee machine, designed to reduce waste and optimize consumption.

Lushify is a beauty and wellness brand consultancy agency dedicated to elevating brands, strategy planning market opportuities using years of industry expertise.  Lushify partners with brands who are at the forefront of innovation to drive awareness and deliver ROI into the UK & EMEA regions.

Meat Heritage owns the brands Angus Heritage and The Prime Meat. We offer a diversified portfolio of Angus beef cuts. We stand out in the meat market through the care, responsibility, professionalism, and rigor with which we breed, raise, and process our animals. Our goal is to provide our customers with high-quality meat capable of exceeding the expectations of even the most demanding meat connoisseurs.

Drena is a leading dairy company in Kosovo, with a strong market presence and decades of expertise, and has recently expanded into the beverage sector through a major investment, introducing a growing portfolio of juices, iced teas, and energy drinks designed for both local and international markets.

Devolli Group is a leading food and beverage company in the Balkans, recognized for its high-quality and innovative product portfolio. The company operates two key production facilities, Birra Peja and Abrazen where beer, energy drinks, and a wide range of food products are manufactured in accordance with the highest international standards. With a strong focus on professionalism and long-term partnerships, Devolli Group delivers consistent quality and added value to both local and global markets.

We specialize in exporting a wide range of fast-moving consumer goods (FMCG), catering to the needs of modern retail and wholesale markets worldwide. Our portfolio includes packaged foods such as pasta, rice, snacks, and ready-to-eat meals, beverages including soft drinks, juices, and bottled water, as well as cleaning products, detergents, and personal care items like shampoos, soaps, and hygiene products.

All products are produced in Turkey under strict quality control standards, ensuring consistent freshness, high durability, and compliance with international safety and hygiene regulations. By sourcing from trusted Turkish manufacturers, we are able to provide premium-quality FMCG products that meet the expectations of global consumers. These products are ideal for supermarkets, retail chains, online stores, and distributors looking for reliable and competitively priced goods.

BCS Bodycare (Bermúdez de Castro y Sánchez) is a family business with more than 80 years of history, during which it has positioned itself as a leading company and a benchmark in the distribution and marketing of personal care products in Spain and internationally.

Alushibe Holding Group is a diversified investment group headquartered in Benghazi, Libya, operating across retail, consumer goods, manufacturing, healthcare, engineering, and services.

Our Consumer Goods division is the foundation on which the group was built. Today, we operate across the distribution of foodstuff, pharmaceuticals, cosmetics, and consumer essentials, supported by a growing manufacturing base. With multiple local production factories, distribution centres, 500+ distribution employees, and over 1.53 million sqft of warehousing and logistics capacity, we are one of the most established FMCG platforms in North Africa.

We develop and manage our own private label brands - including Ahmed Tea and Aya - while also serving as a trusted distribution partner for international brands entering the Libyan market.

Through our subsidiary Zulfa, we have developed a 140,000 sqm food production complex in partnership with Tetra Pak, one of the most advanced food and beverage production platforms in North Africa, with production starting in 2026.

Our Retail & Destinations division operates multiple shopping malls, hotels, and retail stores an infrastructure spanning over 2.15 million sqft of retail area.

We are actively seeking international FMCG suppliers and brand partners across food, beverages, personal care, and household categories who want to enter or expand in the Libyan and North African market.

SHAKEUP Cosmetics is an award-winning and fast-growing British men's skincare and cosmetics brand. ​ SHAKEUP offers solution-driven skincare and cosmetic products specifically designed for men's skin. ​ SHAKEUP's eye-catching packaging and fresh brand image command strong and desirable on-shelf appeal.

Egong Egong Inc. is a Korea-based brand builder,marketer, and distributor behind multiple K-beauty brands, alongside a portfolio of 100+ partner brands. Founded in 2019, the company operates across the U.S. and LATAM with direct retail and distribution relationships. For this event, we are showcasing Seoulected, our in-house skincare line designed for mass retail with  €7–9 price point and strong shelf appeal.

YALA Himalayan Dog Chew A Product of Nepal's Largest Yak Cheese Manufacturer

About Us

Founded in 2001 and led by Manoj Humagain (CEO & Co-Founder) and Bishow Bandu Sharma (COO & Co-Founder) our company stands as Nepal's biggest manufacturer of Yak cheese, proudly exporting to markets worldwide since 2015. With over two decades of expertise, we are backed by internationally recognized certifications including GFSI, BRC GS, HACCP, and ISO, ensuring the highest standards of food safety and quality in every product we deliver.

We offer full end-to-end manufacturing and export capabilities, along with flexible private label solutions tailored to your brand's needs.

About YALA Himalayan Dog Chew

YALA Himalayan Dog Chew is a 100% natural, handcrafted treat made with love for your furry companion. Rooted in a centuries-old Himalayan recipe passed down through generations in the highlands of Nepal, each chew is made using only the finest natural ingredients:

Every Samley product begins with a purpose — ethical sourcing, master craftsmanship, and an uncompromising commitment to quality that travels from the highland estates of Sri Lanka to cups around the world.

Hungarian company Well Done Kft. is a firm with substantial experience and a long history, which manufactures household detergents and intermediates for keeping your home clean. The factory was established in the city of Komárom in 1996, with the foundations of the know-how and experience of the Well Done detergent company that operates all over the world.

Founded in 2003, Lila Kozmetik is a Turkish brand, producing hair dye, bleach, developer, and hair care products.Exporting to 61 countries and delivering 45% of Türkiye’s hair dye exports it stands among industry leaders.

We're a IFS, 8 year old production in Bucharest, Romania, focused on the production of breads for food service market, largely fully baked, with high hydration plus various types of sourdough. We focus mainly on burger buns, of various sizes,  and focaccia’s, ciabatta’s for sandwiches, fully baked and precut. Aside, we also offer prebaked rolls for food service market, half baguettes and larger breads. Our aim is to offer our customers freshness and taste.

Le Piantagioni del Caffè, Estate coffee selection | Le Piantagioni Del Caffè, is an Italian premium coffee roastery, mid-sized family business, located in Tuscany, Italy, since 1994. As an Italian premium coffee roaster, we aim to bring “regular” coffee to a higher level. Our concept is value-driven and is simply excellent in taste, our price is competitive, our price/quality is outstanding. Our concept is focussed on premium positioning, storytelling, origin expertise, differentiated assortments, and sustainability. It is designed to meet a modern markets’ expectations where we aim to satisfy an audience of people who are passionate about quality and have a higher than-average sensibility for coffee. Le Piantagioni del Caffè roasts and packs premium coffees for clients worldwide, amongst them are Coffee Chains, Pasticceria, HoReCa, we offer private label and work with distribution partners in several EU and Non-EU countries. At Le Piantagioni del Caffè, we work with a premium quality mindset and approach, in combination with our industrial production facility (a brand-new packing line was installed in January 2026). This way we can offer the best quality coffees, consistency and service to our clients. 

Fytopharma a.s. is an established Slovak company operating in the field of development and production of natural products based on medicinal plants. The company's main activity is the development and production of herbal teas. In addition to teas, Fytopharma a.s. also produces nutritional supplements, mainly in the form of capsules. Products are developed with an emphasis on quality and effectiveness. Fytopharma a.s. is a leader in the sale of teas in pharmacies in Slovakia and is also one of the leading companies in pharmacies in the Czech Republic. References include, for example, BENU, Dr. Max as well as retail chains Billa, Kaufland. In addition to the production of its own brands, it also provides production of private labels, e.g. to companies GymBeam, Dr. Oetker.

Salumificio Sant'Orso is a 4th generation Italian family company with 30 year of charcuterie expertise. Founded in the heart of Veneto, we combine artisanal heritage with modern industrial reliability - producing over 20 million snack unit per year while maintaining the quality standards of a family business.

SOAP for Globe is an award-winning premium beauty brand redefining hair and body care through high-performance, dermatologically tested bars. Designed for modern consumers seeking effective, beautiful and sustainable alternatives to liquid cosmetics. We are looking for distribution partners who share our vision of premium, conscious beauty.

We are a professional original hair care manufacturer from China, supporting both our own SEVICH brand wholesale and flexible OEM/ODM private label customization. We have complete EU CPSR, GMP and COA certification documents to meet European market access requirements. Low cooperation entry threshold with full distributor support policies are offered for new European partners, covering hair growth serum, Batana oil, hair fibers, hair dye and full series of hair styling & beard care products.

SOiL Organic Aromatherapy is a South African, farm-to-shelf supplier of certified organic essential oils and related wellness products. Based at Windermere Farm in Zululand, it manages the full production chain, from cultivation and distillation through manufacturing, packaging, and distribution.

Monsieur Nicolas by G. Karamitros is a family-owned winery located in the Messenicola PDO area of Central Greece, producing both PDO and PGI wines, as well as still and sparkling wines.

We produce a branded portfolio combining indigenous Greek varieties such as Limniona, Assyrtiko and Malagousia with selected international varieties. Our range includes contemporary Greek wines, premium gastronomic wines and innovative hospitality formats.

We focus on quality-driven production, regional identity and long-term partnerships with importers, distributors and HoReCa operators.

We do not produce private label wines. Our focus is the development of the Monsieur Nicolas brand in export markets.

OLIVIAN GROVES is a Greek olive oil producer dedicated to preserving traditional groves, embracing sustainable practices and crafting premium extra virgin olive oil with exceptional quality, rich flavor and authentic Mediterranean character. 

OLIVIAN GROVES combines the heart of a farmer with the structure of a modern, highly equipped agricultural venture.

Having more than 40.000 olive trees in our possession - traditional groves, with mature trees, sometimes hundreds of years old - we have learned to value the nurturing of each root, preventing traditional orchards from abandonment. Beginning from our groves and ending to each last drop of precious liquid from our awarded bottles of Extra Virgin Olive Oil, we are trying to connect the rest of the world with this liquid gold! Respect, Gratitude, Commitment are our backbone! This is the driving force behind whatever we do. Our love for our land is expressed through the highest standards we set for our production process. 

Sustainability

Following in the footsteps of generations before us and devoted to shaping a greater future for the ones about to come, we strive to make our promise for zero waste a reality. Starting with the olive stones that we loyally upcycle and making the most of the soil we cultivate, our aim is to turn each and every step of production into a shift towards a completely sustainable practice.

With 360° control from root to bottle, we combine traditional groves, which naturally consume less energy and have a smaller CO₂ footprint, with Best Agricultural Practices. Manual work remains dominant, ensuring that every tree is cared for with attention and expertise (Global G.A.P. Certified).

We preserve local biodiversity and traditional orchards while sustaining regional employment, maintaining consistent and fair partnerships that strengthen the local economy. In addition, we have constructed modern staff accommodation, fully equipped with all amenities to ensure our land workers enjoy a safe, comfortable, and respectful living environment.

Our fields are equipped with automated irrigation systems, weather stations, and fully integrated cultivation data collection, allowing us to make precise, targeted interventions. Olivian Groves blends heritage, care, and innovation to craft exceptional Extra Virgin Olive Oil, honoring the land and its people.

About UsSnuggs is Europe's No. 1 period underwear brand - the first reusable femcare category to consistently outperform disposables on retail velocity. With offices in London, Berlin, Amsterdam, and Prague, we hold dominant market share across DACH, CEE, the Netherlands, Belgium, and Austria, and are expanding in the UK and Nordics. ________________________________Key Facts

• 3.5M+ pieces sold | 1,000,000+ customers | 40%+ repeat purchase rate within 12 months
• Listed in 4,500+ doors across 6 countries
• Proven retail velocity: ~1 pcs/SKU/store/week (2× category average) — up to 8 pcs/SKU/store/week in promotional events
• Retail RSP range: €10.99–€48 | 
• Existing partners: Etos, Kruidvat, DM, Bipa, Rossmann, Lidl, Poiesz, DA

________________________________Product Categories

• Period Underwear – e.g., Classic, Brief, Hugger, Basics, Iconic
• Period Swimwear
• Reusable Incontinence Underwear
• Private Label (Period underwear & Female and Male Incontinence solutions)

_______________________________Retail Experience & Performance

• Proven rotation: ~1pcs/SKU/store/week - 2× category average in multiple markets 
  •   Lidl Slovakia 2025 example, best-in-class in-out performance
  •          4 promo events across 166 stores | avg. 76% sellout within 10 days | full sellout within 4 weeks
  •          92,000 pieces sold | avg. 23,000 pieces per event | velocity of 8 pcs/SKU/store/week
• 40%+ repeat purchase rate within 12 months - exceptionally high for a category still in consumer education phase
• In key markets, Snuggs is synonymous with period underwear (like “Kleenex” in tissues)
• Full launch activation support: in-store POS, staff training, influencer marketing, OOH, optional TV

________________________________Marketing & Brand Strength

• 107K+ Instagram followers | 200+ influencer collaborations/month with the top influencers
• 360° marketing: influencers, Meta Ads, OOH, TV
• 2025 partner of Manchester City Women’s Football

________________________________Product & Technology

• Snuggs-label: ethically made in Europe | control over the supply chain | RRP range €20–48
• Private Label: produced inside + outside Europe | OEKO-TEX® certified | RRP range €10.99–20
• Technology leadership: thinnest and most absorbent on the market – 2× capacity & 30× breathability vs. competitors
• Incontinence: patent-pending, unique innovation outperforming all other reusable products
• Materials: Cotton, Recycled Nylon, Tencel, Recycled Polyester
• Independently tested in various consumer tests, eg, Süddeutsche Zeitung, Konsument.at

________________________________Sustainability

• 3.5× lower environmental impact than pads/tampons (verified Life Cycle Assessment)
• Recycled and recyclable materials throughout the entire supply chain

Hana Cosmetics s.r.o. is the exclusive distributor of the premium Korean brands GOONGBE and Grosmimi in the Czech Republic, Slovakia and Hungary.

Our mission is to introduce innovative, high-quality Korean products that combine advanced research, proven safety and outstanding consumer experience. We focus on long-term partnerships and support our retail partners with marketing materials, product training, sampling campaigns and reliable logistics.

Our flagship brand, GOONGBE, introduces the K-Baby category to Central Europe. Built around skin barrier protection, Royal Oji Complex™ and Penta Ceramides™, GOONGBE offers premium skincare for babies and children from birth.

We believe the future of premium baby care lies in combining Korean skincare expertise with science-driven formulations, elegant design and strong retail support.

We are looking for long-term business partners who share our commitment to quality, innovation and sustainable brand growth.

At Swisswhite, we strive to shape the future of the beauty industry through our portfolio of unique brands, crafting innovations empowered by honest science. With Swiss Craftsmanship as our foundation, we pioneer groundbreaking advancements in oral beauty, cosmetics, and teeth whitening. Our exclusive portfolio isn't merely a collection; it's a rhythmic heartbeat of a movement crafted to inspire, celebrate transparency, diversity, and fuel self-expression.

With Pop, momentum and modern science are introduced into the oral beauty category. Pop is the new oral beauty line that finally caters to Generation Z and Millennials up to 40. It brings a breath of fresh air to the often conventional and long-standing similar-looking product shelves with teeth whitening & Oral Care products.

Acni is the new pimple patch brand for a generation that wants acne care to look as modern as the rest of their skincare routine.Korean-made. Ingredient-led. Affordable. Designed to stand out on shelf.